Hyundai to Focus on AI Robotics Strategy in CES 2026 Press Conference Amidst Muted Auto Show Energy.
The Hyundai press conference at CES 2026 takes place today, January 5, with a focus on the company's AI Robotics Strategy - "Partnering Human Progress." Instead of showcasing new electric vehicles, which have been dwindling due to the Trump administration's withdrawal of EV incentives, Hyundai is expected to emphasize its strategies for commercializing AI-enhanced robotics.
Key highlights from Hyundai's presentation include its use of robots such as the Atlas robot and the wheeled MobED Droid line, both developed through a collaboration with Boston Dynamics, which was acquired by Hyundai in 2020. The company will reveal its plans for AI Robotics learning, training, and expansion via its Group Value Network and Software-Defined Factory approach.
In contrast to last year's auto show, CES 2026 feels less focused on the automotive industry. This might be attributed to the loss of EV incentives and a general decrease in car-centric energy at the event.
The presentation will be livestreamed by Hyundai on its YouTube channel, providing an opportunity for viewers worldwide to experience the event remotely.
For those unable to attend or stream live, we'll post relevant news from the presser in our main CES 2026 liveblog.
The Hyundai press conference at CES 2026 takes place today, January 5, with a focus on the company's AI Robotics Strategy - "Partnering Human Progress." Instead of showcasing new electric vehicles, which have been dwindling due to the Trump administration's withdrawal of EV incentives, Hyundai is expected to emphasize its strategies for commercializing AI-enhanced robotics.
Key highlights from Hyundai's presentation include its use of robots such as the Atlas robot and the wheeled MobED Droid line, both developed through a collaboration with Boston Dynamics, which was acquired by Hyundai in 2020. The company will reveal its plans for AI Robotics learning, training, and expansion via its Group Value Network and Software-Defined Factory approach.
In contrast to last year's auto show, CES 2026 feels less focused on the automotive industry. This might be attributed to the loss of EV incentives and a general decrease in car-centric energy at the event.
The presentation will be livestreamed by Hyundai on its YouTube channel, providing an opportunity for viewers worldwide to experience the event remotely.
For those unable to attend or stream live, we'll post relevant news from the presser in our main CES 2026 liveblog.