Sony Pictures is reportedly close to developing a feature film featuring the popular Labubus plush toy brand. The deal was signed between Chinese toy makers and the animation division of Sony Pictures, which has experienced success with films like "Demon Hunters," a K-pop-inspired animated movie.
Labubus originated as a line of monster figurines by How2 Work, initially sold in Asia and later gaining popularity through social media posts showcasing rare collections. The toys have also been adopted by celebrities, including singer Lisa from Blackpink, who has helped promote the brand as a luxury accessory.
The popularity of Labubus has led to significant profits for the Chinese retailer Pop Mart, with sales rising 350% in the past year alone. Limited edition versions of the dolls have sold for six figures at auction, fueling interest in adapting the characters into a film.
Potential storylines for a feature film include the lead monster doll Labubu and its companions Zimomo, Mokoko, and Tycoco. This would mark another chapter in the trend of toy-related IP ideas in Hollywood, where films now often inspire toys rather than the other way around. The success of "Barbie" – which grossed over $1 billion worldwide in 2023 – has sparked a wave of merchandise-to-movie adaptations.
Sony and Mattel have also recently partnered on a film based on the game View Master, further indicating the growing interest in turning popular toys into movie franchises.
Labubus originated as a line of monster figurines by How2 Work, initially sold in Asia and later gaining popularity through social media posts showcasing rare collections. The toys have also been adopted by celebrities, including singer Lisa from Blackpink, who has helped promote the brand as a luxury accessory.
The popularity of Labubus has led to significant profits for the Chinese retailer Pop Mart, with sales rising 350% in the past year alone. Limited edition versions of the dolls have sold for six figures at auction, fueling interest in adapting the characters into a film.
Potential storylines for a feature film include the lead monster doll Labubu and its companions Zimomo, Mokoko, and Tycoco. This would mark another chapter in the trend of toy-related IP ideas in Hollywood, where films now often inspire toys rather than the other way around. The success of "Barbie" – which grossed over $1 billion worldwide in 2023 – has sparked a wave of merchandise-to-movie adaptations.
Sony and Mattel have also recently partnered on a film based on the game View Master, further indicating the growing interest in turning popular toys into movie franchises.
I mean, think about it, Labubus is literally taking over social media and people are willing to shell out big bucks for these plush toys. It's not uncommon to see them selling for thousands of dollars at auctions. The fact that celebrities like Lisa from Blackpink are rocking the brand just adds to its appeal.
I mean, think about it... Labubus plush toy brand is already making bank in Asia and social media is killing it with those rare collection posts 
. Adding a Hollywood twist to this would be insane! We've seen it work with Barbie, View Master, and now this? It's like the toys are taking over! 
I love how Lisa from Blackpink helped promote Labubus as a luxury accessory - she's got style and influence! 
And let's be real, those limited edition versions selling for six figures at auction are straight fire 
. Who knows what kind of storylines they'll come up with for the movie? It's gonna be interesting to see how it plays out... [
! I mean, who wouldn't want to see Labubus come to life on the big screen? It's like they're already super popular and then they get a movie made about them... it's like a dream come true for fans like me 
. And can you imagine Lisa from Blackpink as part of the cast? That would be amazing 
! I think this is a great idea because it shows how cool toys can be and also brings in new fans who might not know much about Labubus before. It's like, who needs superheroes when we have plush toys that can save the day 
?
But is it really worth making a movie about these cute monster dolls? 
i mean, don't get me wrong, the toys are super popular and all, but has anyone actually seen the movies or played with the actual dolls in real life? maybe this is just another case of creators trying to cash in on a trend that's already lost steam? 
it'd be interesting to see how they plan to make it more than just a kiddie flick tho, maybe throw in some deeper themes or something
. The Labubus brand has been around for a while now and it's crazy to see how social media played a huge role in its popularity 
. I mean, who wouldn't want those adorable monster dolls? 
They're basically the perfect nostalgic toy for Gen Z kids.
. And let's be real, who doesn't love a good merch-to-movie adaptation? 
It's like you take something that's already popular, and then turn it into this huge movie event with all the fixings 
. And the profit margins from limited edition dolls selling for six figures at auction? 
.
.
I've got the tea 
and it's about to get juicy! So apparently Sony is planning a Labubus movie and I'm low-key excited 
. And I love how this ties into the trend of toys being turned into movies, like "Barbie" did last year. It's gonna be interesting to see how Sony brings Labubus to life, but for now, let's just say I'm here for it! 
This is getting crazy! First, it's not just Labubus, it's like every toy company wants to make a movie now 
i was walking down this super narrow alley and stumbled upon an old vinyl record store that's been there since forever! I swear, it smells like nostalgia in there 
the owner told me they still have a ton of rare records from the 80s and 90s... anyway, back to Labubus – i'm kinda curious how they'd adapt these cute plushies into a movie 
anyway, this is so cool news 
let's keep an eye on this! 
And can we talk about how much money those limited edition dolls are fetching at auction? Like, six figures, baby 
