The Lionesses' success in winning back-to-back Euros titles has brought together two former FA masterminds, Kay Cossington and Anja van Ginhoven. The duo have teamed up again at Bay Collective, a multi-club ownership organisation that invests in women's football globally.
Cossington, who heads the operation as chief executive officer, recruited Van Ginhoven in October as director of global women's football operations. Their aim is to develop the sport and make players better.
The former FA general manager worked with England manager Sarina Wiegman across her three Euros title successes - first with the Netherlands in 2017, then the Lionesses in 2022 and 2025. Van Ginhoven left the FA having worked with Wiegman at Dutch club Den Haag, as well as in the international game.
Van Ginhoven recalled the moment she told Wiegman she was leaving, saying they had a dream to finish on a high. The two women's football experts share a cultural fit and values that make them an ideal team.
The duo believe Bay Collective can be a superpower for women's football, using their expertise to build clubs and make players better. They have big ambitions and want to develop the sport in the right way.
When starting her new job, Van Ginhoven was able to celebrate the Lionesses' success at Euro 2025. She described Cossington as feeling like "a kid in the candy store" when recruiting her for Bay Collective.
Cossington, who heads the operation as chief executive officer, recruited Van Ginhoven in October as director of global women's football operations. Their aim is to develop the sport and make players better.
The former FA general manager worked with England manager Sarina Wiegman across her three Euros title successes - first with the Netherlands in 2017, then the Lionesses in 2022 and 2025. Van Ginhoven left the FA having worked with Wiegman at Dutch club Den Haag, as well as in the international game.
Van Ginhoven recalled the moment she told Wiegman she was leaving, saying they had a dream to finish on a high. The two women's football experts share a cultural fit and values that make them an ideal team.
The duo believe Bay Collective can be a superpower for women's football, using their expertise to build clubs and make players better. They have big ambitions and want to develop the sport in the right way.
When starting her new job, Van Ginhoven was able to celebrate the Lionesses' success at Euro 2025. She described Cossington as feeling like "a kid in the candy store" when recruiting her for Bay Collective.
They're not just building on the Lionesses' success, but also investing in other teams around the world. It feels like they want to make a real difference and help more girls get into the game. I love how Cossington is super excited about having Anja on board - it's infectious! 
As a parent, you can't help but feel proud when talented women from all over are coming together for this beautiful sport 
but it's actually pretty cool that these two ladies are teaming up again! they seem to have a similar vision for women's football and want to make players better. i mean, who doesn't love more female players in the sport? 
also, it's great that they're not just stopping at England - they wanna invest globally and help clubs grow. sounds like they got some big plans 
they're like the ultimate dream team, i mean cant wait to see what they achieve with bay collective 
They're gonna shake things up and make women's football go from strength to strength 
. It's great to see them working together, it feels like only now we'll start seeing real progress in the sport. The way Cossington recruited Van Ginhoven was so sweet, she really knew how to spot talent 
They're like two peas in a pod! I love how they both believe in investing in women's football and making it better. As a fan of the Lionesses, it's great to see them back together again. 
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