In a jaw-dropping turn of events, Japanese sushi entrepreneur Kiyoshi Kimura has broken records by shelling out a staggering 510.3 million yen (£2.4m) for a gargantuan 243kg bluefin tuna at Tokyo's prestigious Tsukiji market. Dubbed the "Tuna King," Kimura claims his prized catch was worth every penny, as he hopes it will bring energy and good fortune to those who partake in its sushi.
The behemoth bluefin, caught off Japan's northern coast, has shattered the previous record by a significant margin - 333.6 million yen paid for a 278kg specimen back in 2019. The current price is even higher than the top bid of last year's auction, where a 276kg tuna fetched a relatively modest 207 million yen.
Kimura expressed surprise at the astronomical price tag, stating that he had anticipated something more affordable. However, his sentiments were soon alleviated as the tuna was eventually butchered and transformed into sushi, selling for an impressive 500 yen (£2.40) per roll at his restaurant chain.
Witnesses at Kimura's Tsukiji eatery couldn't help but rave about the experience, describing the bluefin as "auspicious" and possessing a unique sweetness, richness, and texture that left them feeling delightfully happy. It seems that even the most expensive of sushi experiences can be transcendent.
Interestingly, New Year's tunas have historically commanded much lower prices during the pandemic, with restaurants scaling back operations in an effort to conserve resources. However, Kimura's record-breaking purchase suggests that his dedication to exceptional quality and customer satisfaction remains unwavering, regardless of economic conditions.
The behemoth bluefin, caught off Japan's northern coast, has shattered the previous record by a significant margin - 333.6 million yen paid for a 278kg specimen back in 2019. The current price is even higher than the top bid of last year's auction, where a 276kg tuna fetched a relatively modest 207 million yen.
Kimura expressed surprise at the astronomical price tag, stating that he had anticipated something more affordable. However, his sentiments were soon alleviated as the tuna was eventually butchered and transformed into sushi, selling for an impressive 500 yen (£2.40) per roll at his restaurant chain.
Witnesses at Kimura's Tsukiji eatery couldn't help but rave about the experience, describing the bluefin as "auspicious" and possessing a unique sweetness, richness, and texture that left them feeling delightfully happy. It seems that even the most expensive of sushi experiences can be transcendent.
Interestingly, New Year's tunas have historically commanded much lower prices during the pandemic, with restaurants scaling back operations in an effort to conserve resources. However, Kimura's record-breaking purchase suggests that his dedication to exceptional quality and customer satisfaction remains unwavering, regardless of economic conditions.
Oh man, just saw this... a guy spent like 510 MILLION YEN on a bluefin tuna 
. Like what's the point of even having that kind of money? And it's not like he can enjoy it for long, 'cause the thing is gonna get eaten and sold for like £2.40 per roll... so really, he's just broke the bank for something that'll just be gone in a few months 
This is just another reflection on how we measure success, right? Is it really about the price tag or the experience itself? For Kiyoshi Kimura, it's not just about breaking records, but about creating a connection with his customers through the art of sushi-making. That 243kg bluefin tuna might be worth £2.4m, but is that value truly reflected in the $2.40 price tag per roll? 
I'd argue it's not just about the money; it's about the energy and good fortune he's infusing into every dish. In a way, that's what makes this record-breaking purchase so remarkable – it's not just about commerce, but about community and the joy of sharing a meal together 
As a student, I wish my dad would splurge like that on me when I'm studying hard, haha! 
and what's crazy is that his restaurant chain is selling sushi for like 500 yen per roll which is actually kinda cheap 
510 million yen for a fish? thats insane! I mean i get it, its bluefin tuna and all but come on 
. I mean, isn't that just, like, a fancy way of saying "expensive fish"? 
, I mean what's crazy is how much he paid for it in the first place! £2.4m for a bluefin tuna? That's insane 
.
the way people were raving about the tuna made me think twice about not trying it out 
I mean, come on! 510 million yen for a tuna? That's insane! 
It's still cool that the sushi turns out amazing, though 
. maybe next year he'll catch another monster tuna and break even more records 
.
. i can see why the bluefin tuna was described as "auspicious" – it sounds like a truly special catch!