Paramount+ Needs More Subversive Storytelling in Outdoor Content

The outdoor content on Paramount+, while appealing to niche audiences, often falls short of providing a truly subversive experience. Mainstream brands have become prominent players on the platform, offering gear reviews and tutorials that lack unique perspective and tone.

Brands like REI and Patagonia have been at the forefront of this movement, using the platform to showcase their products and share expert advice with viewers. However, these contributions often feel more like advertisements than genuine attempts at storytelling. This is where subversive storytelling comes in – a bold approach that challenges common outdoor tropes and pushes boundaries.

Subversive storytelling can take many forms, from unconventional formats and non-traditional protagonists to fresh perspectives on classic themes. For instance, an outdoor series could explore the emotional struggles of its characters or delve into the complexities of environmentalism. This type of storytelling has the potential to create a truly immersive experience that captures viewers’ imagination.

One major obstacle in creating engaging content is the lack of representation from underrepresented groups. The outdoors are often associated with whiteness and able-bodiedness, making it difficult for viewers to relate to the experiences depicted on screen. This can lead to disconnection and a feeling that the stories being told are not authentic or relevant.

Paramount+ could overcome this challenge by showcasing diverse voices and perspectives in their outdoor content. Collaborations with emerging creators from underrepresented backgrounds could bring new ideas and approaches to the table, creating a more inclusive and relatable viewing experience.

Appealing to both niche audiences who crave specific topics and mainstream viewers looking for accessible content is a delicate balance to strike. On one hand, Paramount+ needs to cater to its core audience by offering content that resonates with their interests. On the other hand, they also need to ensure that this content is engaging enough for broader audiences to follow.

Experimentation and risk-taking in storytelling approaches can help achieve this balance. By pushing the boundaries of what is considered acceptable in outdoor media, Paramount+ can create a more dynamic and engaging experience for viewers. This might involve using non-linear narratives, incorporating elements from other genres, or exploring unconventional settings.

For example, an outdoor series could delve into urban exploration or highlight the importance of accessible recreation. By doing so, it would appeal to both niche audiences interested in these topics and mainstream viewers looking for something new and exciting.

As Paramount+ continues to grow as a platform, there is immense potential for innovation in its outdoor content offerings. The key lies in embracing experimentation and risk-taking, collaborating with emerging creators from underrepresented backgrounds, and pushing boundaries in storytelling approaches. By doing so, the platform can create a more inclusive, diverse, and engaging viewing experience that truly reflects the complexities of the outdoors.

Ultimately, it is time for Paramount+ to rethink its approach to outdoor content and prioritize subversive storytelling above all else. This means embracing new formats, taking risks on unconventional ideas, and centering underrepresented voices in the narrative. Only then can the platform live up to its promise of delivering immersive and captivating experiences that resonate with audiences worldwide.