The Rise of Free Gear Fridays: A Shift in Outdoor Industry Culture The outdoor industry has long been associated with exclusivity and high prices, but lately, there's been a seismic shift.
Dubbed "Free Gear Fridays," this trend sees brands offering their latest products or prototypes for free, often as part of social media contests or promotions. What Drives the Trend of Free Gear Fridays?
Social media platforms like Instagram, Facebook, and Twitter have created new avenues for companies to engage with customers and create buzz around their products.