Bruce Campbell Officially Retires From Playing Ash Williams in All Future ‘Evil Dead’ Projects The news that Bruce Campbell has retired from playing Ash Williams in any future Evil Dead projects may have sent shockwaves through fandoms everywhere, but it's just one symptom of a larger issue: the commodification of nostalgia.
With franchises like Star Wars and Marvel dominating the box office, there's a growing temptation to rely on familiar faces and settings rather than taking risks on new ideas.
The trend is particularly pronounced in animation, where recent announcements have seen adult stars voicing characters in children's films.