The Last Tap of a Bygone Era The impending demise of Schlitz serves as a poignant reminder of America's shifting taste buds and the impermanence of iconic brands. As Pabst Brewing Co.
ceases production of this storied lager after 177 years, it's impossible not to ponder the complex web of factors that contributed to its downfall. Schlitz is inextricably linked with Milwaukee's history and identity.
Founded by Joseph Schlitz in 1849, the brewery became a beacon for German immigrants seeking a taste of home in America.