The Unlisted Economy: A New Era for Small Business Valuations? The great boomer business handover has finally gotten its own Zestimate equivalent.
Baton, a marketplace built by a former Zillow executive, has launched Business Profiles, a public valuation platform that promises to revolutionize the way small businesses are bought and sold.
Business Profiles lists two million small businesses across the country, with estimated revenue, team size, customer satisfaction, and comparable sales data folded into public valuations and local competitive stack ranks.