Glamourizing Smoking: The Unsettling Intersection of Fashion and Addiction The Advertising Standards Authority (ASA) has banned an ad from Jaded London, a fashion brand popular among young people, for glamorizing smoking.
This decision highlights the uncomfortable truth that many advertisers continue to perpetuate unhealthy behaviors.
Jaded London's marketing email featured a model holding a slim cigarette with visible ash, implying it was lit.