NS&I's Gamble on Premium Bonds: A Desperate Bid to Attract Savers?
The latest move from National Savings and Investments (NS&I) to boost the odds of winning in Premium Bonds has sent shockwaves through the savings industry.
By shortening the odds to 21,000 to one and increasing the prize fund rate to 4. 35%, NS&I is making a bold bet that savers will flock back to its products.