The Box Office Bonanza: What's Behind Spider Man's Record Breaking Run? Tom Holland's Spider Man: Brand New Day has shattered domestic box office records, posting the highest grossing first week of any film in history.
But what drives this phenomenon? Is it Marvel's marketing prowess or something more fundamental about how we consume entertainment?
The film's producers at Sony Pictures attribute its success to the down to earth charm and talent of Tom Holland and Zendaya.