Tui Ends Sponsorship of Married at First Sight Amid Sexual Misconduct Allegations The sudden withdrawal of travel operator Tui from its sponsorship deal with Married at First Sight is a long overdue reaction to disturbing allegations of rape and sexual misconduct on the show.
The decision, while welcome, raises more questions than answers about the responsibility of broadcasters and sponsors in protecting participants' welfare.
Channel 4's handling of the situation has been criticized for being too slow to respond. Chief executive Priya Dogra only expressed "deep regret" for the women's distress after the allegations came to light.