NLE Choppa, formerly known as one half of the Memphis rap duo Big Scary Family, has now rebranded himself as NLE The Great, and with his latest single 'KO', he's sending a clear message to the hip-hop world. Building on 2Pac's iconic 'Hit 'Em Up', Choppa unleashes a scathing critique of the current state of rap music.
In an effort to cleanse the genre of perceived negativity, NLE The Great positions himself as the "Grim Reaper" tasked with purging the industry of flawed artists. His lyrics directly target NBA YoungBoy, labeling him as a weak link in the big boy league. Choppa's aim is not only to critique his peers but also to emphasize his own dedication to the art.
The song's cover art features NLE holding the head of what appears to be YoungBoy, symbolizing his intent to sever ties with those he perceives as hindering hip-hop's progress. "You poison the youth/Nun positive you do," Choppa raps, highlighting his vision for a more uplifting and meaningful culture.
NLE The Great has not only produced 'KO' but also accompanied it with a visually striking music video that showcases various iconic figures from history, including Muhammad Ali, Mike Tyson, Prince, and Michael Jackson. This blend of past and present pays homage to the artist's heroes while reinforcing his message about legacy and influence.
In the midst of this campaign, Choppa has undergone a name change, symbolizing his transition into NLE The Great. His recent endeavors, including wellness drives, literacy campaigns, and running a vegan food truck, suggest that he is committed to more positive influences on young minds. With 'KO', NLE The Great confronts the darker aspects of hip-hop culture while striving for a brighter future.
The release of 'KO' coincides with a broader discussion about hip-hop's influence and its potential impact on society. By questioning what cost it comes with influencing an industry that can be both creative and destructive, NLE The Great puts forward a compelling argument.
In an effort to cleanse the genre of perceived negativity, NLE The Great positions himself as the "Grim Reaper" tasked with purging the industry of flawed artists. His lyrics directly target NBA YoungBoy, labeling him as a weak link in the big boy league. Choppa's aim is not only to critique his peers but also to emphasize his own dedication to the art.
The song's cover art features NLE holding the head of what appears to be YoungBoy, symbolizing his intent to sever ties with those he perceives as hindering hip-hop's progress. "You poison the youth/Nun positive you do," Choppa raps, highlighting his vision for a more uplifting and meaningful culture.
NLE The Great has not only produced 'KO' but also accompanied it with a visually striking music video that showcases various iconic figures from history, including Muhammad Ali, Mike Tyson, Prince, and Michael Jackson. This blend of past and present pays homage to the artist's heroes while reinforcing his message about legacy and influence.
In the midst of this campaign, Choppa has undergone a name change, symbolizing his transition into NLE The Great. His recent endeavors, including wellness drives, literacy campaigns, and running a vegan food truck, suggest that he is committed to more positive influences on young minds. With 'KO', NLE The Great confronts the darker aspects of hip-hop culture while striving for a brighter future.
The release of 'KO' coincides with a broader discussion about hip-hop's influence and its potential impact on society. By questioning what cost it comes with influencing an industry that can be both creative and destructive, NLE The Great puts forward a compelling argument.
. It's got that same old 'hit him up' vibe as 2Pac's 'Hit 'Em Up', and it's just gonna perpetuate the cycle of negativity in rap music. Plus, what's with all these diss tracks? Can't he just make some good music instead of trying to tear others down? 
And I'm not sold on this whole "Grim Reaper" thing... sounds like a desperate attempt to get attention and build his brand 
. The music video looks cool and all, but let's see if the lyrics can back it up 
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! He's going all out against the haters in the rap game and I am HERE FOR IT 
! I mean, I get where he's coming from - it's time to cleanse hip-hop of negativity and bring back some positivity. But at the same time, is this a bit too much? Is NLE The Great trying to be the ultimate authority on what's good for hip-hop? 
I'm both intrigued and concerned by this whole thing... 
but at the same time, I can respect the effort to bring up some tough issues in hip-hop. those visuals in the music video tho... it's like he's trying to pay homage to all these legendary figures while also making a bold statement 
and I gotta say, the whole "grim reaper" thing has some merit... maybe we need someone to clean out the industry of negativity 
but can't help feelin' that this whole thing might be more about NLE Choppa's own ego than actual change 
And then he has to go and diss one of his own peers like that? That just seems kinda petty to me. I mean, can't we all just vibe together instead of tearing each other down? 
And what's up with the music video, anyway? It's like he's trying too hard to be deep and symbolic or something 
nle Choppa (or whatever his new name is) thinks he's so deep with his 'KO' single and its scathing critique of youngBoy... please, kid's got bars but let's not pretend like this isn't a calculated move to get attention 
I don't know if I agree with everything he says, but I do think it's cool that he's using his platform to talk about positivity and legacy. The music video is so sick too, all those iconic figures from history are like wow... what inspired him to use Muhammad Ali in the vid? 
idk what's going on w/ his beef w/ youngboy tho 
anyway, can someone pls explain the lyrics w/o me having to google it? 
. I love how he's not afraid to speak his mind and call out the weak links in the industry 
! It's like he's saying, "Hey, I'm NLE The Great, and I'm here to leave a lasting legacy" 
. I gotta respect how he's combining his passion for hip-hop with positive vibes like wellness drives and vegan food trucks 
. He's setting a new standard for artists, and I'm hyped to see what he does next!
it's so refreshing to hear someone speak truth to power & stand up 4 what they believe in. And that music video? 
his wellness drives, literacy campaigns, & vegan food truck are such a great reminder that hip-hop can be more than just about the beats - it can be about making a difference in our communities too! 
. Let's keep an eye on this dude! 
... Choppa's critique feels more like a call to arms for himself and others who want to uplift hip-hop rather than tearing it down 
, but I'm still waiting to see if NLE The Great can back up his words with real change 
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. hip hop's got some dark corners we'd rather not talk about but someone's gotta shine a light on 'em 
. personally i think it's dope that he's using his platform to address these issues instead of just rapping about the usual partying vibes 
. and that music video? 
. Maybe we should focus on him buildin' off those efforts instead of just tearin' down others?
i'm lowkey impressed by the whole aesthetic. he's not just rapping about beefs & drama, he's really talking about creating positive change 
