Samsung Unveils HDR10+ Advanced in Bid to Dethrone Dolby Vision 2
In the ongoing high-definition television wars, Samsung has thrown down the gauntlet with its latest upgrade to the HDR10 and HDR10+ standards: HDR10+ Advanced. With the introduction of this new format, Samsung is looking to bolster its position as a leader in image quality technology.
As part of the consortium behind these standards, Samsung has long been pushing the boundaries of what's possible with high dynamic range (HDR) broadcasting. Now, it's taken the next step by unveiling HDR10+ Advanced, which promises an unprecedented level of picture quality.
According to reports, HDR10+ Advanced will boast a wider brightness range, allowing for more vivid and immersive visuals on screen. The format will also offer genre-based tone mapping options, enabling viewers to tailor their viewing experience to suit their preferred viewing style. Additionally, the standard will feature intelligent motion-smoothing capabilities, which should provide a smoother and more seamless viewing experience.
Furthermore, HDR10+ Advanced will include features specifically designed for cloud gaming, such as a new mode that's optimized for this type of content delivery. This is a significant development, given the growing popularity of streaming services like Netflix and Amazon Prime Video.
Amazon has already expressed interest in supporting HDR10+ Advanced, with reports suggesting that it plans to integrate the format into its Prime Video platform when it becomes available. If successful, Samsung's move could mark a major shift in the way high-definition television is delivered.
While details on Samsung's audio project, Eclipsa Audio, remain scarce, one thing's clear: the company is committed to delivering cutting-edge viewing experiences that set it apart from its competitors.
With HDR10+ Advanced set to debut on Samsung's 2026 TV lineup, fans of the brand can look forward to even more stunning visuals and an enhanced viewing experience. As we approach CES 2026, where Samsung typically unveils its latest models, one thing's certain: this format is going to be worth watching.
In the ongoing high-definition television wars, Samsung has thrown down the gauntlet with its latest upgrade to the HDR10 and HDR10+ standards: HDR10+ Advanced. With the introduction of this new format, Samsung is looking to bolster its position as a leader in image quality technology.
As part of the consortium behind these standards, Samsung has long been pushing the boundaries of what's possible with high dynamic range (HDR) broadcasting. Now, it's taken the next step by unveiling HDR10+ Advanced, which promises an unprecedented level of picture quality.
According to reports, HDR10+ Advanced will boast a wider brightness range, allowing for more vivid and immersive visuals on screen. The format will also offer genre-based tone mapping options, enabling viewers to tailor their viewing experience to suit their preferred viewing style. Additionally, the standard will feature intelligent motion-smoothing capabilities, which should provide a smoother and more seamless viewing experience.
Furthermore, HDR10+ Advanced will include features specifically designed for cloud gaming, such as a new mode that's optimized for this type of content delivery. This is a significant development, given the growing popularity of streaming services like Netflix and Amazon Prime Video.
Amazon has already expressed interest in supporting HDR10+ Advanced, with reports suggesting that it plans to integrate the format into its Prime Video platform when it becomes available. If successful, Samsung's move could mark a major shift in the way high-definition television is delivered.
While details on Samsung's audio project, Eclipsa Audio, remain scarce, one thing's clear: the company is committed to delivering cutting-edge viewing experiences that set it apart from its competitors.
With HDR10+ Advanced set to debut on Samsung's 2026 TV lineup, fans of the brand can look forward to even more stunning visuals and an enhanced viewing experience. As we approach CES 2026, where Samsung typically unveils its latest models, one thing's certain: this format is going to be worth watching.
I'm so stoked about Samsung's new HDR10+ Advanced! It sounds like they're really pushing the boundaries of what's possible with picture quality 
. The idea of genre-based tone mapping and intelligent motion-smoothing capabilities is genius 
. And, I mean, cloud gaming is a total game-changer (pun intended 
) - it's amazing to think about how immersive that must be on screen. Amazon's already on board with Prime Video, which is awesome 
. I'm definitely keeping an eye on Samsung's 2026 TV lineup - can't wait to see what they have in store! 
But seriously, it's cool that Samsung is pushin' the boundaries of what's possible with high-definition TVs. Those new tone mapping options and intelligent motion-smoothing capabilities sound like a game-changer for cloud gaming. I'm curious to see how it'll all play out, especially if Amazon gets on board with Prime Video. 
! It sounds like a game-changer for TV viewing experiences 
. With those genre-based tone mapping options and intelligent motion-smoothing, it's gonna make shows and movies feel super immersive and cinematic 
This new mode is gonna be lit for gamers on the go 
. I'm also stoked that Amazon is getting on board with HDR10+ Advanced 
, it's gonna be sick to see these features rolled out on Prime Video 
!
... I'm not sure if it's a good move or not, but at least they're pushing the boundaries of image quality 
. The addition of genre-based tone mapping and intelligent motion-smoothing capabilities sounds promising 
. But what really gets me is that they're focusing on cloud gaming with this new format 
. gotta say, the idea of genre-based tone mapping is genius 
that's like, the future right now 
. amazon's already getting in on it too... this is gonna be lit! 
. bring it on, sony and LG!