Qatar Duty Free Takes Fashion Retail by Storm with Stone Island Airport Pop-Up
The retail powerhouse behind Hamad International Airport's luxury offerings has done it again, securing a coveted spot for the Italian fashion label Stone Island. The brand's pop-up shop at Concourse B of the airport is not only a major coup but also a significant statement on Qatar Duty Free's commitment to pushing the boundaries of travel retail.
With its latest move, Qatar Duty Free further reinforces its position as a leader in the industry, joining an exclusive list of high-end brands including Moncler, Chloé, and Fendi. This strategic partnership not only injects credibility into the travel retail experience but also underscores the retailer's mission to redefine airport shopping.
Stone Island's return to the top 20 of Lyst's Q3 2025 index was nothing short of remarkable, with demand surging by a whopping 115% quarter-on-quarter. The brand's popularity can be attributed to its long-standing appeal to casual subculture enthusiasts and its recent collaboration with Oasis, with Liam Gallagher serving as the face of their Autumn/Winter campaign.
The decision to bring Stone Island into Middle Eastern travel retail was undoubtedly a smart move, offering travelers a unique shopping experience that blends cutting-edge fashion with innovative fabric research. The minimalist pop-up shop is designed to showcase the brand's signature look, rooted in industrial aesthetics and utilitarianism.
In an era where travel retail is evolving rapidly, Qatar Duty Free's bold approach is both refreshing and reassuring. As Thabet Musleh, chief retail and hospitality officer at Qatar Airways, aptly put it: "This opening at Hamad International Airport exemplifies our mission to offer travellers a truly unique and diverse retail environment, with the opportunity to experience new concepts."
With over 52 million passengers processed last year, Hamad International Airport is poised for continued growth, driven by expanded airline partnerships and increased tourism. As Augusto Deymonnaz, vice president of marketing and communications at Qatar Duty Free, so aptly phrased it: "If we continue to rely on older (retail) models...we risk losing relevance. We need to reclaim our role as the place where travelers discover what's new."
With Stone Island at the helm, Qatar Duty Free has firmly established itself as a leader in travel retail, one that is committed to innovation, fashion, and pushing the boundaries of what's possible in airport shopping.
The retail powerhouse behind Hamad International Airport's luxury offerings has done it again, securing a coveted spot for the Italian fashion label Stone Island. The brand's pop-up shop at Concourse B of the airport is not only a major coup but also a significant statement on Qatar Duty Free's commitment to pushing the boundaries of travel retail.
With its latest move, Qatar Duty Free further reinforces its position as a leader in the industry, joining an exclusive list of high-end brands including Moncler, Chloé, and Fendi. This strategic partnership not only injects credibility into the travel retail experience but also underscores the retailer's mission to redefine airport shopping.
Stone Island's return to the top 20 of Lyst's Q3 2025 index was nothing short of remarkable, with demand surging by a whopping 115% quarter-on-quarter. The brand's popularity can be attributed to its long-standing appeal to casual subculture enthusiasts and its recent collaboration with Oasis, with Liam Gallagher serving as the face of their Autumn/Winter campaign.
The decision to bring Stone Island into Middle Eastern travel retail was undoubtedly a smart move, offering travelers a unique shopping experience that blends cutting-edge fashion with innovative fabric research. The minimalist pop-up shop is designed to showcase the brand's signature look, rooted in industrial aesthetics and utilitarianism.
In an era where travel retail is evolving rapidly, Qatar Duty Free's bold approach is both refreshing and reassuring. As Thabet Musleh, chief retail and hospitality officer at Qatar Airways, aptly put it: "This opening at Hamad International Airport exemplifies our mission to offer travellers a truly unique and diverse retail environment, with the opportunity to experience new concepts."
With over 52 million passengers processed last year, Hamad International Airport is poised for continued growth, driven by expanded airline partnerships and increased tourism. As Augusto Deymonnaz, vice president of marketing and communications at Qatar Duty Free, so aptly phrased it: "If we continue to rely on older (retail) models...we risk losing relevance. We need to reclaim our role as the place where travelers discover what's new."
With Stone Island at the helm, Qatar Duty Free has firmly established itself as a leader in travel retail, one that is committed to innovation, fashion, and pushing the boundaries of what's possible in airport shopping.
. I'm impressed! I mean, who wouldn't want to shop at a super cool airport with all these high-end brands? It's like they're trying to make airports actually fun to be in 
. And 115% surge in demand for Stone Island? That's crazy! I've been thinking about visiting Hamad International Airport just so I can check it out 
. The fact that Qatar Duty Free is pushing the boundaries of travel retail is really cool. It's like they're saying, "Hey, we're not just here to sell you stuff, we're here to create an experience!" 
. They're saying "you know what? We don't just want people to shop here, we want them to discover new things". That's a lesson in itself, right? Be innovative, be bold, and don't be afraid to take risks 
. I mean, think about it, Stone Island was already doing well, but Qatar Duty Free took it to the next level by putting it in their airport store 
. It's like they're saying "we believe in you" and giving them a platform to shine 
. Anyway, I'm loving this move, it just goes to show that when we trust others with our vision, amazing things can happen 
.
, bringing high-end fashion to Middle Eastern travelers 
️
. No wonder they're the top dog in travel retail 
Stone Island is such a sick brand, I remember wearing their hoodies back in college 
. I'm curious to see what other brands they'll bring in next 
. They're basically saying "Hey, we want to be relevant again" when really they're just trying to keep us distracted from the real issues 
. I mean, 115% surge in demand for Stone Island? That's like a coordinated marketing campaign or something 
. And have you noticed how every big brand is suddenly popping up at Hamad International Airport? It's like they're all in on some kind of secret shopping revolution 
. Qatar Duty Free just wants to be seen as "inclusive" and "diverse" and I'm not buying it 
. There's always a catch, you know? 
this is insane!! i mean who wouldn't wanna shop at an airport?! especially when its qatar duty free 
and now they're leading travel retail like, no one can touch them 
love how they said something about not relying on old models, i totally agree with that, gotta stay fresh and new always 
With this new partnership, it's going to be a wild ride for fashion lovers and travel enthusiasts alike. I love how they're thinking outside the box (or airport security 
) - who wouldn't want to check out Stone Island's latest designs? 
The fact that they're pushing the boundaries of retail is just a testament to Qatar Duty Free's commitment to innovation. It's gonna be interesting to see what other brands they'll bring in next! 
it feels like i need to have 10 tabs open just to check prices and availability 