The NBA has solidified its partnership with Cosm, the innovative entertainment company behind the immersive sports bar experience. The deal extends the two entities' collaboration until 2030 and will see live NBA games broadcast in Cosm's domes for at least five years.
This is a significant move by both parties, with the league aiming to expand its reach and give fans more options to engage with the game. According to Jeb Terry, CEO of Cosm, the partnership complements the NBA's ambition to open up access and provide new ways for fans to celebrate their favorite sport.
The NBA will benefit from Cosm's unique 87-foot-diameter LED screens, which offer a first-of-its-kind experience for fans. The league sees this as an opportunity to innovate its broadcasting model, leveraging technology to enhance the fan experience. Teddy Kaplan, NBA vice president and head of new media partnerships, praised Cosm's innovative approach and believes it aligns with the league's focus on engaging young, tech-savvy fans.
The partnership has been a game-changer for Cosm, providing much-needed legitimacy as the company entered the sports broadcasting market. With its first location in Los Angeles now open, the company plans to expand into more locations, including Detroit, Cleveland, and Atlanta. This move will put Cosm in five NBA cities and potentially pave the way for international fans to experience live NBA games at a lower cost.
The partnership is seen as a win-win for both parties, with the NBA benefiting from its innovative broadcasting model and Cosm expanding its reach into new markets. As the sports industry continues to evolve, this collaboration will be closely watched, offering insights into the future of sports broadcasting.
This is a significant move by both parties, with the league aiming to expand its reach and give fans more options to engage with the game. According to Jeb Terry, CEO of Cosm, the partnership complements the NBA's ambition to open up access and provide new ways for fans to celebrate their favorite sport.
The NBA will benefit from Cosm's unique 87-foot-diameter LED screens, which offer a first-of-its-kind experience for fans. The league sees this as an opportunity to innovate its broadcasting model, leveraging technology to enhance the fan experience. Teddy Kaplan, NBA vice president and head of new media partnerships, praised Cosm's innovative approach and believes it aligns with the league's focus on engaging young, tech-savvy fans.
The partnership has been a game-changer for Cosm, providing much-needed legitimacy as the company entered the sports broadcasting market. With its first location in Los Angeles now open, the company plans to expand into more locations, including Detroit, Cleveland, and Atlanta. This move will put Cosm in five NBA cities and potentially pave the way for international fans to experience live NBA games at a lower cost.
The partnership is seen as a win-win for both parties, with the NBA benefiting from its innovative broadcasting model and Cosm expanding its reach into new markets. As the sports industry continues to evolve, this collaboration will be closely watched, offering insights into the future of sports broadcasting.
! I mean, think about it - NBA games on a massive LED screen like that? It's gonna be wild 
! The league is all about innovating and giving fans more options, and this partnership is just the beginning. I love how Cosm is using tech to enhance the fan experience, it's so smart 
. And let's be real, who wouldn't want to watch an NBA game in a dome with 87-foot-diameter LED screens? It's like a whole new level of immersion 
. Plus, it's gonna be awesome for international fans who want to see live games at a lower cost. This is the future of sports broadcasting, and I'm here for it 
!
. I've been to some of Cosm's domes and they're just fancy bars with a bunch of screens showing sports. I get that the tech is cool, but is it really worth paying premium prices for? I'm all for innovation in sports broadcasting, but let's not forget that there are already some amazing online platforms that offer live games at a fraction of the cost. I'm curious to see how this partnership will shake out and whether it'll actually bring more fans into the NBA. Maybe they can prove me wrong 
. I mean, have they thought about the impact on smaller sports bars? Are they gonna get left in the dust with these fancy new domes and all that tech? And what about the fans? They're gonna be stuck inside those domes, missing out on the real game-day experience 
.
.
it's so immersive! i mean, i felt like i was right there on the court during a live game... but then i started to think about how VR is gonna change the way we experience sports forever... and now i'm wondering if they're gonna start broadcasting nba games in vr too? that would be wild 
they're gonna have these massive 87ft led screens that sound insane 
️ it's great that the league is trying to innovate and give fans more options to enjoy the game 
i just wonder how much it'll cost for non-nba fans to watch live games at cosm's domes though 
The whole thing just feels like a Band-Aid on a bullet wound - they're trying to attract more fans but I'm sure it'll all fall apart by 2030 
. What's really going to change is that people will be paying even more for overpriced tickets and drinks at the Cosm domes 
I'm all about it, can you imagine being able to experience the energy of a live game in a whole new way? and yeah, this is definitely gonna be a big deal for cosm, they're really bringing legitimacy to their company with this partnership. plus, think about how much cheaper it'll be for international fans to watch nba games live, that's just genius 
... but what about the cost? are fans gonna have to shell out extra cash just to catch a game on this fancy-schmancy Cosm thing? still, if it means more options for us as fans, i'm all for it 
... just hope they don't forget about the regular ol' arenas 
...
. The idea of live games being broadcast in these immersive domes is mind-blowing – it's like stepping into a whole new world of sports entertainment 
This partnership is definitely a win-win for both parties, and I'm excited to see where it takes them 
. On the bright side, more options are always better for fans, especially if they can watch their fave team without breaking the bank in new cities like Detroit, Cleveland, and Atlanta 
.
. Bring on the future of sports broadcasting!