Who is Instagram’s PE GUY? Winnetka’s Johnny Hilbrant

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Meet PE GUY, Instagram's New King of Roasting Private Equity Financiers

In an attempt to humor his friends at a wedding, 36-year-old fitness instructor Johnny Hilbrant created an over-the-top composite character of a condescending private equity guy. The result? A hilarious meme that went viral on Instagram and catapulted PE GUY into internet fame.

Hailing from Winnetka, Illinois, a suburb north of Chicago, Hilbrant, aka PE GUY, has become the go-to roast master for the finance world. His character is infamous for using overly casual jargon to describe high-end lifestyles, calling ski instructors from Chamonix "decent" and membership at exclusive clubs like the Los Angeles Country Club "awesome."

PE GUY's Instagram account now boasts over 195,000 followers, while his TikTok following has risen to nearly 51,000. The character's popularity extends beyond social media, with actual private equity firms reaching out to collaborate on a private equity fund.

Hilbrant's success story is both surprising and impressive. A former aspiring comedy writer who worked in the entertainment industry, he discovered a knack for poking fun at pretentious finance lingo. By embracing his newfound fame as PE GUY, Hilbrant has transformed himself into an unlikely influencer, raking in over $600,000 from Cameo videos, t-shirt sales, and promotions with high-profile brands like Ramp.

Critics of the character praise Hilbrant's dedication to accuracy and attention to detail, having consulted industry types and crowd-sourced suggestions from his followers. His ability to lampoon status symbols without crossing a line has endeared him to fans and industry insiders alike.

As PE GUY continues to dominate social media, one question remains: what's next for this unlikely sensation? Will he trade in his fitness instructor job for a full-time gig as internet celebrity, or will he stick with the day job while leveraging his fame to support his husband's dental practice? Only time will tell.
 
I gotta say, I'm loving the whole PE GUY thing 🤣. Who would've thought that a meme created at a wedding party would blow up into this? It just goes to show how relatable and hilarious we can be when poking fun at those stuffy finance types 💸👥. And kudos to Johnny Hilbrant for owning his newfound fame and not taking himself too seriously - I mean, it's clearly working out for him! The fact that actual private equity firms are reaching out to collaborate on a fund is wild 🤯. It's also cool to see how he's staying true to his roots as a fitness instructor while leveraging his internet presence to earn some serious cash 💸.

One thing I'd love to see happen next is for PE GUY to start tackling other areas of pretentious culture, like the fitness industry itself 🏋️‍♂️. But overall, I'm stoked to see Johnny's career taking off in such a fun and unexpected way! He's proving that with hard work and a keen sense of humor, even the most unlikely persona can become an internet sensation 👍
 
I think it's kinda funny how PE GUY went from being some dude's meme at a wedding to becoming an actual influencer. Like, who knew all those finance jargon memes could lead to this 🤣. But on the other hand, I can see why people are actually taking him seriously - his attention to detail and accuracy is pretty impressive. And it's cool that he's able to poke fun at stuff without being too mean-spirited. As for what's next... idk, maybe he'll get to hang out with some actual private equity bigwigs 🤑. Either way, I'm just glad my feeds are getting a good laugh 😂.
 
I'm kinda weirded out by this PE GUY thing 🤔... at first I was just like "okay meme" but now I can see why it took off - that guy's got some serious skills in poking fun at the finance world! 😂 And you know what's even crazier, actual private equity firms are reaching out to him for collabs? That's wild 🤯. But let's be real, his Instagram account is low-key a great example of how social media can help people find their passion and make a name for themselves. I mean, who knew being the "king of roasting" could lead to a six-figure income? 💸 As a student, it's kinda inspiring to see someone who wasn't even studying business or finance end up making a career out of making fun of it 🤣.
 
idk how long this guy's gonna keep it up... 600k from cameo vids is crazy lol but what happens when the joke gets old? people get tired of laughing at finance types, maybe pe guy'll just become a caricature of himself 🤣 and that would be sad. also, kinda weird that actual private equity firms are reaching out to him, it's like they're paying for validation or something 😒
 
OMG, I'm loving the fact that PE GUY is taking down private equity financiers in the most epic way possible 🤣! It's hilarious how one meme turned into a viral sensation and now he's making bank 💸 from it. As someone who's been around the internet for a while, I've seen creators make a name for themselves by poking fun at pretentious topics, but this is on another level 🤯.

I'm also impressed that he's being super authentic about his roots and how he created the character based on real-life people and experiences. It's not just some lazy meme maker trying to cash in – it's a genuine labor of love 💕. And can we talk about how ridiculous it is that private equity firms are actually reaching out to collaborate with him? 🤦‍♂️ This is what I call clever marketing! 👏
 
Ugh 🤕 just when you think social media is all about cute animals and cat videos... there's PE GUY roasting private equity financiers 😒 and making bank off it 💸. I mean, who knew being condescending to ski instructors was a thing? 🤣 guess you could say he's the internet's new king of roast master 👑. I'm not surprised, though - finance lingo is just so cringeworthy 💁‍♀️. But honestly, can't we all just focus on something else for once? 🙄 600k from Cameo vids and merch? that's just depressing 😴
 
idk why PE GUY is getting so much attention lol 😂 but i gotta admit it's pretty funny how he roasted those private equity firms . PE GUY's got some skills, and its awesome that he's using them for good , not just to make people laugh online 🤣. I think its also dope that actual finance firms are reaching out to him, maybe he can even help dem understand what they're talking about 🤑. anyway, i'm hyped to see what PE GUY does next 🤔
 
I'm low-key impressed by PE GUY's rise to fame 🤣. I mean, who wouldn't want to roast private equity guys who think they're too cool for school 😎? It's like he took all the pretentiousness of finance lingo and turned it into a hilarious meme. And the best part is, he's actually getting paid for it 💸! It's crazy to think that a fitness instructor from Illinois became an unlikely influencer with over 600k bucks 🤑. Reminds me of when I was in college and we used to make memes about our profs' "buzzwords" – who knew they'd become a thing 😂? Anyway, it's dope to see someone turn their passion into a career, even if it's just poking fun at finance nerds 🤓.
 
I gotta say PE GUY is kinda entertaining 🤣. As someone who's not exactly a finance expert, it's refreshing to see someone roast those private equity guys for being so extra 😂. I mean, calling ski instructors from Chamonix "decent"? That's just rich 💁‍♂️. But what I love about PE GUY is that he's not just poking fun at the finance world, he's also got a good sense of humor and isn't afraid to poke fun at himself. It's like he's saying "hey, I'm just as guilty as you guys" 🤷‍♂️. Anyways, I think it's cool that PE GUY is killing it on social media and even collaborating with actual private equity firms 📈. Who knew internet fame could be a lucrative career path? 🤑
 
🤣 I'm not surprised that PE GUY has struck gold on Instagram - it's only a matter of time before the internet catches onto something ridiculous and makes it mainstream. The fact that private equity firms are actually reaching out to him for collaborations is just wild, though! It's almost like he's tapped into some sort of dark humor zeitgeist. As an enthusiast of satire and social commentary, I appreciate how Hilbrant has managed to skewer the pretensions of high finance without being overtly mean-spirited or exclusionary. Now, it'll be interesting to see if he can maintain this momentum and decide what's next for his online persona. 🤑
 
lol what's up with these finance types tho 🤣 pe guy is like the ultimate roast master but at the same time i can relate it's like they're speaking a different language and pe guy just called them out for being extra 💁‍♂️ anyway if pe guy was a real person i'd be low-key impressed by how he went from being a fitness instructor to making 600k from being an internet meme master 👏
 
omg pe guy is literally killing it 🤣 i mean who knew roasting private equity folks could be so funny? 😂 i feel like this is exactly what the internet needed, someone to poke fun at all the pretentious jargon in finance world. and can we talk about how accurate pe guy's character is? i've had friends who are actually PE guys and they're just as ridiculous 😂. i'm low-key impressed that he's making so much money off of it too. but honestly, what's next for him? will he stay in fitness or go full-time internet celeb? 🤔 either way, pe guy is a genius 👏
 
I mean, I'm really surprised by how well-received PE GUY is, especially from private equity folks 🤯. Like, who would've thought that roasting them on social media could be a thing of beauty 😂? But at the same time, I kinda think it's kinda shallow to make a living off of mocking people for being pretentious... wait, no, scratch that, I mean, I totally get why PE GUY is successful - he's hilarious! 🤣. And I guess his attention to detail and dedication to accuracy are pretty cool too... unless the point is to expose the absurdity of it all, in which case, yeah, let's not forget about that 😂.

As for whether PE GUY should trade in his day job for full-time fame, I'm like, totally split on this one 🤔. On one hand, it's awesome that he's making a good living off of being funny, but on the other hand, doesn't he want to keep his husband's dental practice afloat? 🚮 or is he, like, gonna leverage his fame to support it and make even more money? Ugh, I need some coffee to figure this one out ☕️.
 
I mean, can you believe it? Some dude makes a meme about private equity guys and now he's raking in six hundred grand from Cameo videos? I guess you could say PE GUY is the ultimate roast master . It's pretty cool how his character has become a thing, especially considering he just kinda threw some shade at finance types during a wedding. Anyway, it's not like he's trying to diss or offend anyone, just poking fun at the stereotype of these types. I can see why industry folks would reach out for collabs – it's definitely a unique perspective . And who knows, maybe he'll trade in his job as a fitness instructor for a full-time gig as PE GUY 🤣💸
 
I think its kinda funny how PE GUY became famous just by making fun of finance people, but at the same time, its also a good thing that someone is poking fun at those kinds of pretentious things. I mean, I can relate to how annoying it gets when people start using big words just to sound important lol 💁‍♂️. But what Im more curious about is how he's able to balance his day job as a fitness instructor with being this internet sensation 🏋️‍♂️. Does he get to meet all these finance types in person now? 🤔
 
omg pe guy is literally the best thing since sliced bread 🍞😂 i mean who wouldn't wanna roast some pretentious private equity financiers and get paid for it 💸?? he's like a hero to us internet folk 🙌 and honestly, his accuracy and attention to detail are so impressive 🤯 i've seen him tackle topics like epcot vs disney world and it's always fire 🔥 i'm lowkey hoping he becomes a full-time thing but either way, i'll be here cheering him on 💖
 
OMG, can you believe how PE GUY became an overnight sensation 🤯?! I mean, who would've thought that just a funny meme at a wedding would turn into this whole thing? He's got the skills, though – poking fun at finance lingo in a way that's actually kinda relatable. And yaaas, it's awesome to see him raking in that dough 🤑! But for real, I'm curious about what's next for him... will he really ditch his day job or just use his fame to support his hubby's dental practice? Maybe we'll get some PE GUY content on TV or something 📺? One thing's for sure, though – this guy's got the internet in the palm of his hand 😎.
 
Ugh, just read that private equity guy on Instagram is making bank off roasting finance types 🤑👀 like they're actually funny... and honestly, most of it is just cringeworthy 😳. I mean, who calls ski instructors from Chamonix "decent"? That's not even a diss, that's just weak sauce ☕️. And now actual PE firms are collaborating with him? 🤯 That's just the financial world gone wild 💸
 
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