VideoAmp, a company using large language models and machine learning to sort through data from millions of households and devices, is taking on Nielsen's traditional TV ratings monopoly. According to CEO Peter Liguori, Nielsen is "bringing an abacus to an AI fight," relying on outdated methods that are no longer effective in today's digital landscape.
VideoAmp claims it can offer more accurate viewership data than Nielsen, using a combination of its own panel and licensed data from major providers like Comcast and Dish. The company's methodology also allows for more granular analysis of audience behavior, including what shows viewers are watching on connected TVs beyond traditional linear TV viewing.
The shift away from Nielsen has been driven in part by industry dissatisfaction with the accuracy of its ratings data, particularly during the Covid-19 pandemic when many households lost tracking equipment and resulting viewership numbers became unreliable. Sport events and awards ceremonies saw significant declines in viewership as well.
VideoAmp is positioning itself as a more agile and technologically advanced alternative to Nielsen, which has struggled to adapt to changing viewer habits and emerging measurement methods like cross-platform analysis.
As the industry transitions towards a streaming future where audience demographics are less relevant and consumer behavior can be tracked across multiple platforms, the need for accurate data interpretation has never been higher. With VideoAmp's expertise in AI-driven measurement, it's clear that this tech-savvy startup is well-placed to capitalize on this shift.
Major media companies like Paramount and Warner Bros. Discovery have started using VideoAmp alongside Nielsen, recognizing its value in providing more precise audience insights. This trend suggests that while Nielsen still holds significant market share, the writing may be on the wall for traditional TV ratings as a primary metric for advertising decisions.
VideoAmp claims it can offer more accurate viewership data than Nielsen, using a combination of its own panel and licensed data from major providers like Comcast and Dish. The company's methodology also allows for more granular analysis of audience behavior, including what shows viewers are watching on connected TVs beyond traditional linear TV viewing.
The shift away from Nielsen has been driven in part by industry dissatisfaction with the accuracy of its ratings data, particularly during the Covid-19 pandemic when many households lost tracking equipment and resulting viewership numbers became unreliable. Sport events and awards ceremonies saw significant declines in viewership as well.
VideoAmp is positioning itself as a more agile and technologically advanced alternative to Nielsen, which has struggled to adapt to changing viewer habits and emerging measurement methods like cross-platform analysis.
As the industry transitions towards a streaming future where audience demographics are less relevant and consumer behavior can be tracked across multiple platforms, the need for accurate data interpretation has never been higher. With VideoAmp's expertise in AI-driven measurement, it's clear that this tech-savvy startup is well-placed to capitalize on this shift.
Major media companies like Paramount and Warner Bros. Discovery have started using VideoAmp alongside Nielsen, recognizing its value in providing more precise audience insights. This trend suggests that while Nielsen still holds significant market share, the writing may be on the wall for traditional TV ratings as a primary metric for advertising decisions.
. I mean, have you tried to watch your favorite show and then check who else is watching it at the same time? It's not that easy to track in real-time. I think what we need is more transparency from companies like VideoAmp about their data collection methods and how they're using AI to make predictions about viewership numbers.
. It's like the old adage says - what happens online doesn't always translate to the TV world. Do you think we'll see a decline in traditional TV viewing numbers as more and more people cut the cord?
. Nielsen's been stuck in the past with their abacus approach 
, but VideoAmp's using machine learning to provide way more accurate data for media companies 
. I mean, who wants outdated viewership numbers when you can get granular insights on audience behavior? 
especially with streaming becoming the norm, it's all about tracking consumer behavior across multiple platforms 
. gotta see how this plays out in the industry, but VideoAmp seems like a game-changer for anyone looking to stay ahead of the curve 
and its kinda outdated, especially with all these new streaming services popping up and changing how people watch tv... it's no wonder major media companies are jumping ship to videoamp for more accurate viewership data. I'm curious though, what exactly do they mean by "more granular analysis of audience behavior" - like can we track if grandma is watching her soap operas on connected tv or just yelling at the screen because it's too loud? 
I'm so hyped about VideoAmp taking down Nielsen's old-school TV ratings game! It's like, finally someone is bringing the heat with some real data that matters in this digital age 
. I mean, who needs an abacus when you can just use AI and machine learning? 
This is gonna be so interesting to watch - I'm betting Nielsen's days are numbered 
!
. The thing is, Nielsen's been coasting on traditional methods for ages and now their data's as reliable as a flip phone 
. Industry folks are getting tired of those inaccuracies, especially during the pandemic when tracking equipment just stopped working altogether 
. I'm curious to see how Nielsen adapts (or doesn't) to this shift...
And what's up with Nielsen relying on an abacus in a digital age? 