Paramount+ Needs More Subversive Storytelling in Outdoor Content The outdoor content on Paramount+, while appealing to niche audiences, often falls short of providing a truly subversive experience.
Mainstream brands have become prominent players on the platform, offering gear reviews and tutorials that lack unique perspective and tone.
Brands like REI and Patagonia have been at the forefront of this movement, using the platform to showcase their products and share expert advice with viewers.