The Over Creation of Need: How Outdoor Gear Marketing Lost Its Way As I stood on a crowded summit, surrounded by cameras, drones, and GPS devices, it struck me that something was amiss in the world of outdoor gear marketing.
Gone were the days when a sturdy pair of hiking boots or a reliable tent were considered the epitome of outdoor performance; now they're merely a starting point for an endless array of gadgetry and gizmos designed to separate consumers from their hard earned cash.
The Rise of Over Commercialization in Outdoor Gear Marketing The past decade has seen a seismic shift in how outdoor gear is marketed, sold, and consumed.